By Laura J. Miller
In Reluctant Capitalists, Miller appears to be like at a century of booklet retailing, demonstrating that the independent/chain dynamic isn't solely new. it all started 100 years in the past whilst shops begun promoting books, persisted throughout the Sixties with the emergence of nationwide chain shops, and exploded with the formation of “superstores” within the Nineteen Nineties. the appearance of the web has additional spurred great alterations in how booksellers technique their company. All of those adjustments have met resistance from ebook pros and readers who think that the ebook company may still in some way be “above” industry forces and as a substitute include extra noble priorities.
Miller makes use of interviews with book shop buyers and individuals of the publication to give an explanation for why books evoke such special and heated reactions. She unearths why buyers have such fierce loyalty to sure bookstores and why they establish so strongly with forms of books. within the approach, she additionally teases out the meanings of retailing and intake in American tradition at huge, underscoring her aspect that any form of shopper habit is necessarily political, with outcomes for groups in addition to advertisement institutions.