By Meika Loe
Since its creation in 1998, Viagra has introduced a brand new form of sexual revolution. speedy changing into some of the most wanted medications in historical past, the little blue tablet created a sea swap in the pharmaceutical industry—from how medicines may be advertised to the kinds of substances positioned into development—as good because the tradition at huge. Impotency isn't any longer an embarrassing male mystery; now it's known as “erectile dysfunction,” and is just whatever to “ask your health practitioner” approximately. And over sixteen million males have.
The upward thrust of Viagra is the 1st booklet to element the heritage and the colossal social implications of the Viagra phenomenon. Meika Loe argues that Viagra has replaced what qualifies as common intercourse in the USA. within the quick-fix, pill-for-everything tradition that Viagra helped to create, erections can now be had via popping a tablet, making intercourse on call for, despite age or disease, and, in all likelihood, for the remainder of one's life.
Drawing on interviews with males who take the drug, their other halves, medical professionals and pharmacists in addition to scientists and researchers within the box, this interesting account presents an intimate heritage of the drug's influence on the US. Loe additionally examines the search for the feminine Viagra, the effect of the drug around the globe, the advent of latest erection medicines, like Levitra and Cialis, and the quick progress of the multi-billion buck pharmaceutical industry.
This wide-ranging e-book explains how this scientific step forward and cultural phenomenon have without end replaced the which means of intercourse in America.